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CONSIDERED PURCHASES · VERTICAL LANDING
For Considered Purchases

Read which demand actually comes back.

Blended ROAS averages together customers who behave nothing alike. Adwiser separates them and shows what each is really worth — built for purchases that take research, trust, and a reason to return.

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Three familiar symptoms

You've seen these. Here's what's underneath them.

SYMPTOM 01
One ROAS number covering several different customers
WHAT ADWISER READS

Repeat buyers, discount-seekers and returns-heavy segments share one average. We split them and score each on what it produced over time.

SYMPTOM 02
New-to-brand spend hidden inside returning-customer revenue
WHAT ADWISER READS

We separate the two, so growth spend isn't credited with demand you already had.

SYMPTOM 03
Different products, one campaign, one blended verdict
WHAT ADWISER READS

Different margins and consideration cycles, judged together, tell you nothing. We cluster by demand profile so you see where incremental spend earns out.

Before / after

Real customer. Real dashboard.

BEFORE ADWISER
Blended ROAS2.1x
60-day repeat rate11%
Spend on non-buyers38%
AFTER 60 DAYS
Blended ROAS4.3x
60-day repeat rate28%
Spend on non-buyers9%
“
+2.4x
conversion rate

“Shopping was a black box. Adwiser broke it down buyer by buyer and killed what was tanking the average. Conversion up 2.4× in the first month, and our repeat rate is finally climbing.”

ShippingToGo
Founder · Considered Purchases

Find out who you've been buying.
Then decide what to do about it.

Thirty minutes, your own account. More business value from the budget you already manage — starting with the customer mix behind your numbers.

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