The context layer
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B2C SUBSCRIPTION · VERTICAL LANDING
For B2C subscription

Know which sources produce subscribers.

Thirty-day and ninety-day economics tell different stories about the same campaign. Adwiser reads the customer mix behind each source and ties it to what those cohorts actually did.

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Three familiar symptoms

You've seen these. Here's what's underneath them.

SYMPTOM 01
Signup volume held. Retention quietly didn't.
WHAT ADWISER READS

The mix behind a campaign can turn over while conversions look stable. We track cohort behaviour per source, so a churning segment surfaces early.

SYMPTOM 02
The 30-day picture and the 90-day picture disagree
WHAT ADWISER READS

We calibrate each source against matured outcomes — and flag the ones that look efficient only because the proxy flatters them.

SYMPTOM 03
Discount-seekers and full-price buyers scored the same
WHAT ADWISER READS

Different populations, same door. We separate them, price them, and flag the messages that pull the wrong one.

Before / after

Real customer. Real dashboard.

BEFORE ADWISER
Trial → month 222%
Blended CAC$89
90-day LTV:CAC1.4x
AFTER 60 DAYS
Trial → month 246%
Blended CAC$52
90-day LTV:CAC3.1x
2.1x
month-2 retention

Our signups looked fine. Our retention was quietly brutal. Adwiser showed us three keyword groups that were hemorrhaging subscribers in month 2 and we shut them down in an afternoon.

Tracki
VP Growth · B2C Subscription

Find out who you've been buying.
Then decide what to do about it.

Thirty minutes, your own account. More business value from the budget you already manage — starting with the customer mix behind your numbers.

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