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LEGAL/TERMS OF SERVICE

Terms of Service.
The rules of the road for using Adwiser.

These Terms of Service (“Terms”) govern access to and use of Adwiser AI (the “Service”), provided by Compare Ninja Ltd (company no. 515648921), which operates the Adwiser AI service (“we”, “us”). By using the Service, you agree to them.

LAST UPDATED · MAY 7, 2026
01

Definitions

  • Customer— the entity subscribing to the Service.
  • User— an individual authorised by Customer to use the Service.
  • Connected Account— a third-party platform account connected to the Service (e.g., Google Ads).
  • Customer Data— data submitted to or accessed by the Service on Customer's behalf, including Connected Account data.
02

Acceptance and authority

By using the Service, you represent you have authority to bind the Customer and accept these Terms on its behalf.

03

The Service and Connected Accounts

The Service provides analysis, monitoring, recommendations, and workflows for advertising accounts.

When you connect a Connected Account, you authorise us to access and process data from that account to provide the Service.

04

User-initiated changes

If the Service offers “apply” functionality (including changes to Google Ads), Customer acknowledges:

  • Changes are executed only when an authorised User initiates the relevant action in the Service.
  • Advertising outcomes depend on many factors outside our control, and we do not guarantee results.
05

Customer responsibilities

Customer is responsible for:

  • Managing User access and maintaining account security.
  • Ensuring it has the necessary rights and permissions to connect and provide Connected Account data.
  • Reviewing recommendations and approving actions initiated through the Service.
  • Compliance with applicable law and third-party platform policies (including Google policies).
06

Acceptable use

Customer and Users must not:

  • Reverse engineer or attempt to extract source code (except to the extent prohibited by mandatory law).
  • Use the Service unlawfully or to infringe third-party rights.
  • Bypass security, interfere with the Service, or attempt unauthorised access.
  • Introduce malware or abuse the Service.
07

Fees, billing, and taxes

Fees and billing terms are set out in an order form or as otherwise agreed in writing. Taxes (including VAT) are Customer's responsibility unless stated otherwise. Payment processing may be handled by a third-party processor.

08

Intellectual property

We retain all rights in the Service. Customer retains rights in Customer Data. Customer grants us a limited licence to process Customer Data solely to provide, maintain, secure, and improve the Service.

09

Privacy

Our Privacy Policy explains how we process personal data. Where required, we will make available a Data Processing Addendum (DPA) for business customers. The list of third-party processors we use is published on our Subprocessors page.

10

Confidentiality

Each party will protect the other's Confidential Information and use it only to perform under these Terms.

11

Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” TO THE MAXIMUM EXTENT PERMITTED BY LAW. We do not warrant that the Service will be error-free or that it will produce specific advertising outcomes.

12

Limitation of liability

To the maximum extent permitted by law:

  • We are not liable for indirect, incidental, special, consequential, or punitive damages; and
  • Our total liability for all claims in any 12-month period will not exceed the fees paid by Customer to us for the Service during that period.
13

Suspension and termination

We may suspend access for security reasons, suspected misuse, legal compliance, or non-payment. Upon termination, access ends and data retention/deletion follows the Privacy Policy and any DPA.

14

Changes

We may update the Service and these Terms. Material changes will be posted in the Service or on our website. Continued use after changes take effect constitutes acceptance.

15

Governing law and venue

These Terms are governed by the laws of Israel, and the competent courts in Israel will have jurisdiction.

16

Contact

For questions about these Terms:

Or use our contact page.

Related legal
Privacy Policy
What data we touch when you use Adwiser, and what we do with it.
Subprocessors
The third-party providers we use to deliver the Service.