For marketers running ads

You got handed the ads.
Now you're supposed to be the expert.

You're a marketer, not a PPC specialist — but the account is yours now. Adwiser reads it the way an experienced operator would and tells you in plain English: who the spend is buying, what changed, what needs you.

Get a free account audit

What you're being asked to do (and never signed up for)

The technical part of the job. The part nobody teaches.

Audit search terms weekly

Pull the report. Scan hundreds of queries. Decide which are wasting budget. Nobody shows you which ones actually matter.

Build negative keyword lists

Research competitors, brand confusions, off-topic searches. Write them up. Remember to add them.

Notice the drift before month-end

Campaigns move. Keywords stop pulling. Automation reallocates. By the time it shows up in the monthly number, it's the 20th.

Explain results to leadership

"Why is CPA up?" "Are we getting better leads?" "Can we cut 20%?" Your dashboard has 47 charts. None of them answer the question.

What Adwiser handles for you

The technical cleanup, in the background. You stay in marketing.

We tell you who your spend is buying.

Not how many conversions — which customers. Scored against who actually buys from you, which is a question about your business, not your keyword list.

Your job: read the one-paragraph summary.

We tell you when the customer mix moves.

A campaign can hold its conversion count while the customer mix underneath it turns over completely. That shift never shows in the dashboard. We flag it.

Your job: nothing, until we flag it.

We separate your changes from the platform's.

Often it wasn't your change at all. Adwiser tells you which side of the line the move came from.

Your job: stop guessing in the Monday meeting.

We write the explanation you send up.

The weekly digest is plain English. What changed, what it means, what we did, what still needs you. Forward it. Done.

Your job: forward the email.

The Monday-morning report

A report you'd actually forward to your CMO.

Not a dashboard. Not a spreadsheet. A one-page email in plain English, so when someone asks “how are ads doing?”, you have a clear answer, already written.

Written for non-PPC readers
What changed this week, why
What we caught, what we fixed
One paragraph you can paste into Slack

FROMAdwiser <digest@adwiser.ai>

Ads this week: we caught $2,840. Lead quality up 11%.

Hi Sarah,

Here's what happened in the ad account this week, in English.

What we caught:34 search terms that were spending money on people who don't look like your buyers. We paused them. That recovered $2,840, about $11K annualized.

Lead quality: The leads reaching sales look a bit better than last week (+11% on our fit score). Not a huge jump, but the trend is up three weeks running.

What your team approved:12 suggestions. 18 are still waiting for review, I'll ping you Wednesday if they're still open.

— Adwiser
Friendly reminder: everything I do is reversible. Just hit undo.

Your biggest fear, handled

Adwiser won't break your account. We designed it for exactly this.

Read-only by default

Adwiser watches and suggests. It doesn't touch anything until you turn on autopilot.

Approval mode

Every suggestion comes with the reasoning. Approve, edit, or skip.

One-click rollback

Changed something you didn't mean to? Undo it. Every action is reversible forever.

Audit log

Every change, who made it, when, why. Forward the log to your agency or your boss.

From a marketer, not a PPC pro

“I'm a marketing manager. I do campaigns, events, email, content, and somehow also Google Ads. Adwiser is the first tool that doesn't expect me to already be a PPC expert. I get an email Monday, forward it up, and the account just... keeps getting cleaner. I finally stopped dreading the Ads tab.”

Sarah K.

Marketing Manager · 45-person SaaS company

Make the ads work. Without becoming an ads person.

Thirty minutes, your own account, read-only. Or connect it yourself and read the first report — written for a marketer, not an analyst.